They Want a Massage not a Message!

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Just read a very good article on Massage Magazine’s website entitled ‘Extend Simple Pleasures to Expand Your Revenue’ by Mia Kyricos. Although Mrs. Kyricos presents some very useful and compelling business ideas, I am continually surprised that the client scheduling process is not one of the main issues addressed. A massage therapist’s service begins the moment a client thinks about booking that service – not after they walk through the door. Let me explain. Not so long ago, it seemed that most massage therapists were so busy that losing a client or two was almost a blessing that enabled them to keep their sanity and a little free time. That has all changed. Now, losing a client or two can mean the difference in paying the rent, mortgage or car payment. In times like these being able to capture the impulse of your clients not only shows that you value their time, it also guarantees that you will keep their loyalty. Their convenience is the key to your business. I am obviously biased as I work for an online scheduling company but I work for this company because I believe in this service. Everyone knows the ‘phone tag’ scenarios of leaving messages and having them returned when you’re unavailable only to find out that they’re busy during the time you’ve requested. Once upon a time, that was the only choice and people dealt with it as a necessary evil. Those days are gone! People can now buy products online at 3am or book complete vacation packages in minutes. If you do not give your clients the ability to book your services online at their convenience, they will soon find someone who will. The online scheduling revolution for small businesses has arrived. It’s here because it’s affordable, it works and it gives both service professionals and their clients complete satisfaction. Get your clients in the door as quickly and easily as possible and then you can ‘Extend Simple Pleasures to Expand Your Revenue’. |